​Social Media Strategy for Jersey Shore Fitness Shop
01_Project Background
Jersey Shore Fitness Shop, a local gym, is looking for a social media strategist to enhance its online presence in order to stay relevant with competing gyms. This brand does not want to spam or overwhelm their current audience online.
02_Project Goals
Increase brand awareness, reach, engagement, follows and membership sign ups.
03_Creative Process/Strategy
Run a three-month contract, posting four times a week on facebook and instagram with opportunity to renew term agreement.
Report on any findings at the end of the three months. Data is to be compared to the previous period. In this case, the contract begins on December 9, 2024, and ends on March 9, 2025. Thus, the results from this period are measured against September 9, 2025 - December 9, 2025.
04_Skills Developed/ Used
05_Results
Instagram and Facebook analytics, Canva, copywriting and graphic design.
-
Reach: 13.2k accounts 37.7% increase
-
Content Interactions/Engagement: 1k, 557.9% Increase
-
Follows: 18, 50% increase
-
Link Clicks: 15, 100% Increase
-
Reach: 18.9k accounts, 421.7% increase
-
Content interactions/Engagement: 5.1k, 1.2k% increase
-
Follows: 266, 39.3% increase
-
Link Clicks: 273, 100% increase