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​Social Media Strategy for Jersey Shore Fitness Shop 

01_Project Background

Jersey Shore Fitness Shop, a local gym, is looking for a social media strategist to enhance its online presence in order to stay relevant with competing gyms. This brand does not want to spam or overwhelm their current audience online. 

02_Project Goals

Increase brand awareness, reach, engagement, follows and membership sign ups. 

03_Creative Process/Strategy

Run a three-month contract, posting four times a week on facebook and instagram with opportunity to renew term agreement.  

 

Report on any findings at the end of the three months. Data is to be compared to the previous period. In this case, the contract begins on December 9, 2024, and ends on March 9, 2025. Thus, the results from this period are measured against September 9, 2025 - December 9, 2025. 

04_Skills Developed/ Used

05_Results

Instagram and Facebook analytics, Canva, copywriting and graphic design.

Facebook

  • Reach: 13.2k accounts 37.7% increase

  • Content Interactions/Engagement: 1k, 557.9% Increase 

  • Follows: 18, 50% increase 

  • Link Clicks: 15, 100% Increase

Instagram

  • Reach: 18.9k accounts, 421.7% increase 

  • Content interactions/Engagement: 5.1k, 1.2k% increase 

  • Follows: 266, 39.3% increase 

  • Link Clicks: 273, 100% increase 

CONTACT

  • LinkedIn

©2023 by Madison Smith

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